Privacy Policy

Introduction

Trackside Distillery ("we," "us," or "our") is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, book events, subscribe to our newsletter, or otherwise interact with us.

We operate in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). By using our website and services, you consent to the practices described in this policy.

Information We Collect

We collect personal information that you voluntarily provide to us, as well as information collected automatically when you use our website.

Information You Provide

• Identity Information: Name, age verification (to confirm legal drinking age)
• Contact Information: Email address, phone number, mailing address
• Booking Information: Event date/time preferences, party size, event type, special requests or requirements
• Communication Preferences: Newsletter subscription status, marketing preferences
• Correspondence: Content of emails, contact form submissions, or other communications with us

Information Collected Automatically

• Device Information: IP address, browser type and version, operating system
• Usage Data: Pages visited, time spent on pages, referring website, links clicked
• Location Data: General geographic location based on IP address

How We Use Your Information

We use your personal information for the following purposes:

• Process Bookings: To process and manage your tour, event, or tasting reservations, including sending confirmation and reminder communications
• Customer Service: To respond to your inquiries, questions, and requests
• Marketing Communications: With your consent, to send newsletters, promotional offers, and updates about our products and events
• Improve Our Services: To analyze website usage and improve our website functionality and user experience
• Legal Compliance: To comply with applicable laws, including age verification requirements for alcohol-related services
• Safety and Security: To protect our website, customers, and business from fraud or unauthorized access

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our site.

We use the following types of cookies:

• Essential Cookies: Required for the website to function properly, including age verification status
• Analytics Cookies: Help us understand how visitors interact with our website
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you (e.g., email delivery services, payment processors). These providers are contractually obligated to protect your information.
• Legal Requirements: When required by law, court order, or government regulation, or to protect our rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor organization
• With Your Consent: For any other purpose with your explicit consent

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Specifically:

• Booking Records: Retained for 3 years after the event date for customer service and legal compliance purposes
• Newsletter Subscriptions: Until you unsubscribe or request deletion
• Contact Form Submissions: Retained for 2 years or until the matter is resolved
• Website Analytics: Aggregated data retained indefinitely; identifiable data retained for up to 26 months

Your Privacy Rights

Under PIPEDA and PIPA, you have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Withdraw Consent: Withdraw your consent for marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS technology
• Secure data storage with access controls
• Regular security assessments and updates
• Staff training on data protection practices

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Age Verification

Our website and services are intended for individuals of legal drinking age in Alberta (18 years or older). We use an age gate to verify that visitors are of legal age before accessing our content. We do not knowingly collect personal information from individuals under the legal drinking age.

If we learn that we have collected personal information from someone under the legal drinking age, we will delete that information promptly.

Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

Office of the Privacy Commissioner

If you are not satisfied with our response to your privacy concerns, you may file a complaint with the Office of the Privacy Commissioner of Canada: